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When it comes to job searching, most people stick to the basics: updating their résumé, applying online, and hoping for an interview. While these steps are important, there are deeper, more strategic actions that can set you apart from the competition. At myadvantage, we believe in taking a holistic approach to job searching. Below are 10 tips that most job seekers don’t know or ignore—and why they matter.

 

1. Tailor Your Résumé for Each Application

Many job seekers create one generic résumé and send it to every potential employer. However, tailoring your résumé to each specific job increases your chances of being noticed by both Applicant Tracking Systems (ATS) and hiring managers.

Why It Matters: Tailoring ensures that your résumé contains the relevant keywords and highlights the experience most relevant to the role. This makes you stand out from other applicants who submit generic résumés.

 

2. Network Beyond LinkedIn

While LinkedIn is a valuable tool for building your professional network, relying solely on it won’t get you far. True networking involves building authentic relationships with people across multiple channels—both online and offline.

Why It Matters: Many jobs are filled through referrals before they’re even advertised. Expanding your network increases your chances of accessing hidden job opportunities and gives you the inside scoop on industry trends.

 

3. Conduct Informational Interviews

Informational interviews are a powerful, yet underutilized, way to learn more about an industry or company. They are casual, low-pressure meetings that can provide invaluable insights into your target field.

Why It Matters: These interviews help you build relationships, gather inside information, and prepare you for when a formal opportunity arises. They also show initiative and can position you for future opportunities with that company.

 

4. Follow Up After Interviews

Many candidates finish an interview and wait anxiously for a response, without sending a follow-up note. Following up is often overlooked because people fear they’ll appear pushy.

Why It Matters: A thoughtful follow-up can leave a positive lasting impression, showing your professionalism and continued interest in the role. It can also give you an opportunity to clarify or emphasize points made during the interview.

 

5. Use Volunteering or Freelancing to Stay Active

When in between jobs, many people think they should wait for the next full-time opportunity. In reality, taking on freelance projects or volunteering keeps your skills sharp and can make you more marketable.

Why It Matters: Volunteering or freelancing not only allows you to gain valuable experience but also shows potential employers that you’re proactive and committed to growing your career.

 

6. Create a Personal Website or Online Portfolio

While having a great résumé is important, a personal website or online portfolio can take your job search to the next level. This is especially helpful for creative fields or jobs that involve a portfolio of work.

Why It Matters: A personal website makes you stand out from other candidates. It showcases your work and skills in a dynamic way and signals to employers that you’re tech-savvy and invested in your career.

 

7. Use Job Alerts Creatively

Most job seekers set simple job alerts based on their desired roles and qualifications. However, job alerts can also be used creatively to track industry trends, new companies hiring, or emerging skills in demand.

Why It Matters: Setting specific and creative job alerts can help you spot opportunities before others do, giving you a head start on applying and researching companies.

 

8. Engage with Companies on Social Media

Instead of just applying to jobs on a company’s career page, engage with their content on social media platforms. Comment on blog posts, respond to tweets, or share their LinkedIn updates.

Why It Matters: Engaging with a company’s social media helps you stand out from the crowd. It shows that you’re genuinely interested in their work, and it can lead to more visibility with key decision-makers.

 

9. Leverage Alumni Networks

Many job seekers overlook the power of their school’s alumni network, which can be a goldmine for connections, mentorship, and hidden job opportunities.

Why It Matters: Alumni often have a sense of loyalty and are willing to help fellow graduates. By leveraging these networks, you can gain insights, recommendations, and even job leads from people who share your educational background.

 

10. Think Beyond Traditional Job Titles

Job seekers often limit themselves by only searching for traditional job titles like “Marketing Manager” or “Software Engineer.” Expanding your search with broader or related terms can open the door to unique opportunities.

Why It Matters: Companies may use creative or unconventional job titles that still align with your skills. Thinking outside the box when searching can lead you to roles that you wouldn’t have discovered using traditional job titles alone.

 

Final Thoughts

At myadvantage, we believe in going beyond the basics of job searching. By adopting these often-overlooked strategies, you’ll increase your visibility, build meaningful relationships, and uncover hidden opportunities. The job search isn’t just about finding a job—it’s about positioning yourself as the best candidate and creating lasting professional connections. Start applying these tips today to boost your chances of landing your dream role!